Fnatic partners with Sony INZONE

Fnatic, has announced a multi-year global partnership with Sony’s INZONE gaming gear brand, to become the Official Gaming Headset and Monitor Partner for the world-leading organisation. The collaboration marks a significant milestone in the gaming industry as the two powerhouses join forces to revolutionise gaming hardware.

Sony INZONE | eSports Team Fnatic and INZONE partnership | Sony Official

Since July 2022, Sony has been providing gaming monitors and headsets under the name of INZONE to empower gamers to level up in competitive titles; leveraging a deep-rooted and unrivalled expertise in visual and audio technologies. The partnership works in synergy with Fnatic’s own history; being the most performant esports team globally since its foundation in 2004, as well as being a developer of its own in-house pro-performance grade gaming equipment.

As part of the long-term deal, Fnatic will collaborate closely with Sony INZONE on future product concept and development, aiming to deliver an unparalleled gaming experience for players worldwide. By combining Fnatic’s deep-rooted expertise in pro-gaming peripheral hardware alongside their vast pool of world-leading professional players, the collaboration promises to set new industry standards and push the boundaries of gaming innovation.

The announcement marks Sony INZONE’s first global partnership with an esports team, leveraging Fnatic’s reach in key markets across UK, Europe, Japan, US and beyond. As part of the deal, INZONE’s logo will appear on the sleeve of all physical Fnatic team jerseys across their tier-one League of Legends, Valorant, Apex Legends, CSGO, FIFA and Rainbow Six teams based between London, Berlin, and Tokyo.

Alongside product concept and development collaboration, the agreement will see co-creation of industry-defining content and on-and-offline activations for over 30 million Fnatic fans worldwide. The partnership will also allow INZONE direct access and integration with Fnatic’s biggest gaming creators across the world, including SPYGEA, Tekkz, Loeya, Moonryde, Pow3r and more.

Sony’s INZONE joins ASOS, Hisense, Jack Link’s, Crypto.com, ChopValue and Chillblast as global partners for the elite organisation in 2023.

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