Instagram is a popular social media platform that allows users to share pictures and short videos. It has over 500 million active monthly users, and it’s the most used app in the world. Why should businesses care? Well, Instagram provides an opportunity for companies to connect with their potential customers on a different level than any other social media site – by giving them insight into what they do every day. It even gives them a chance to be very famous if they have the right strategy. For instance, businesses can boost their accounts by deciding to use growth services like Growthoid as part of their strategy, which can help them get Instagram followers that will truly engage with their brand. Taking advantage of such services will grow the brand organically and find the right types of followers that will care about the content that is posted. This is where people get concerned about using bots to increase your follower count but if you know the right ones to use they can be a great way. You might not know why to use Instagram if you are new to it, so here are a few benefits and what Instagram is.
What is it?
Instagram is a social network centered around the sharing of images and videos to create a bigger message that can be used to spread to a global audience. It was launched a decade ago by two tech developers and then in 2012, it was acquired by Facebook. We all know how famous Facebook is, so the merger with Instagram just fuelled its popularity even more. For many individuals, Instagram has shaped the way people view the internet while for others it is still seen as a new application that is insanely popular amongst the current generation. It has become popular as it focuses on authenticity and that draws people in. People are also naturally attracted to visual images than they are to words.
What content is posted?
The type of content which is posted on Instagram is visual content that appeals to the viewers’ eyes. The type of content which is popular ranges from fitness to beauty and everything in between. It ranges from so many topics which allow everyone to feel a sense of belonging as they find their community. This is good for brands because it allows them to market to different niches that align with their brand. It provides different niches for them to work with. As a brand, you don’t have to worry about being restricted content-wise. You can post any content as long as it suits your audience and goes with your brand.
Instagram is essentially free marketing for your business and your brand as it allows you to connect with millions of users not just in your country but across the world. The reach is unlike any other platform and the platform is constantly growing on a day-to-day basis, thus providing free marketing. In fact, you don’t have to pay anything for this marketing unless you want to use ads, which can definitely speed up the process for you in terms of making your product reach a wider audience in a short span of time. Brands typically market on Instagram because of this reason and it definitely benefits them in the long run.
A large audience
Instagram has a large audience and is most likely the app that is used most often by adolescents across the world. There are millions if not billions of users who use the application every single day and follow several accounts that they engage with. The greatest thing about the fact that it has a large audience is that it allows you to look at the demographics which allows you to paint a picture of who you are promoting to. This means that your audience must be on it and the great thing is that there are many niches for you to target regardless of who you are.
Instagram is great for directing traffic to your website and if that is your aim then you should definitely incorporate your website in your Instagram bio. The benefit of this is that every time you get a new follower, you receive a click on your website thus increasing the reach of your profile. This is not the only feature that is beneficial to businesses. In fact, for those of you who aren’t aware, there are even stores on Instagram now that allow you to let users purchase directly from the app instead of jumping through hoops and tons of sites in order to get to the same place. Brands use Instagram to direct traffic to their website on day to day basis, so make sure that you are using this opportunity.
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