Are you tired of spending so much money on traditional marketing and not getting the payoff that you had hoped for? Have you thought about using Instagram as a way to market your business but aren’t too sure how to go about doing this?
Instagram is a social media platform that has over 1 billion active monthly users as this year. It’s also a popular app for businesses to have an online presence. With these factors combined, it becomes important for brands and businesses to have an Instagram account in order to stay up to date with the latest trends and engage with customers. Instagram is a powerful tool for businesses. It allows brands to market their products to a wide audience without the use of expensive advertising campaigns, and it also gives business owners the opportunity to connect with the customers on a personal level.
If you are new to using Instagram as a business then you might no know what to do to improve your account, so here are a few tips.
By now everyone knows what hashtags are, but unfortunately, it appears that not too many people know how to use them effectively as a business in order to grow your account. Hashtags are a great tool to make use of if you are looking to grow your follower base as they allow for you to reach a much larger audience, and not only this, they allow for you to reach an audience that falls part of your specific niche.
The best way to make use of hashtags in your content is to try and find the most popular ones that are related to your content. There are easy ways of doing this more effectively. If you are a tools lover then you can definitely take advantage of the hashtag generators that are available at the moment, and one of them is TaskAnt, which finds the best hashtags for your brand and helps you grow your audience on Instagram.
Make sure to engage
Social media, Instagram in particular is all about being social socialising with others. One of the most important factors about marketing your business or brand on social media is that you don’t just use it as a one-way communication channel but rather as a way to connect to your audience. Engagement is key when it comes to social media marketing and this doesn’t only mean that you need to be getting engagement from you followers and other users but you need to also need to be engaging with them.
Engaging with your followers is a great way to increase engagement from them. Instagram offers a multitude of ways for you to communicate and engage with your followers which is fantastic. If you want to try and engage with your followers and other users you could try replying to your direct messages, responding to comments, liking and sharing other users’ content, and even following people back.
Post interesting content
as mentioned previously, Instagram is a social media platform and this is what people should be using it as. It is a place where people come to be social and find entertainment. This mean that you should not just be hard selling products but also introducing other interesting content that your audience can be entertained by and have the opportunity to engage with.
Instagram has a multitude of posting features, all with different kinds of style and content. When posting, you should take advantage of all of these and post interesting content that you think your audience might be interested in or entertained by. This could mean that you share content related to your work, you share other users’ content that you think your audience will find entertaining, and even make use of popular trending content.
Take advantage of influencers
With over 1 billion people making use of Instagram monthly, it’s no surprise that some users have managed to gain a follower base of millions and millions of users. These are the celebrities of Instagram and are known as influencers. One of the biggest benefits of making use of influencers and working with them is that you have access to their massive audience. With positive words about your business, it is most likely that their audience will want to follow you too. Just bear in mind that this can end up being a bit pricey.
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