The World Health Organization (WHO) and the video game industry announce #PlayApartTogether, a campaign that encourages healthy physical distancing by bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world.
Ray Chambers, United States Ambassador to the WHO, shared support of the initiative with the following statement:
“During this challenging time, I applaud the ingenuity of partners from all sectors who are stepping up to assist in efforts to combat the COVID-19 pandemic.
Today, the World Health Organization (WHO) will enlist the global gaming industry to reach millions with important messages to help prevent the spread of Covid-19. The games sector will launch #PlayApartTogether, an initiative to inform and encourage their vast network of users to follow the WHO’s important health guidelines-including physical distancing, hand hygiene and other powerful preventive actions to slow the spread of COVID-19. Through this unifying hashtag, companies will encourage conversation within their games and on social media.
I thank the games industry for stepping up to help bring an end to the COVID-19 pandemic. We hope this campaign to #PlayApartTogether encourages even more people to stay safe and healthy while they help flatten the curve and save lives.”
Bernard Kim, President of Publishing at Zynga, commented:
“Our mission at Zynga has always been to connect the world through games, and it has taken on a new dimension as we face this global crisis. We are honored to support the important work of the World Health Organization and provide our players with a support system during this period of physical distancing. The #PlayApartTogether initiative activates positivity and community that can help us commit to the urgent task at hand.”
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