Software development is the process of designing software for an organization and its users have emerged in recent times as the basic needs of every industry and the demands aren’t going down any soon.
Presently, 70% of the smartphone’s time is utilized on apps. With many apps available, we can say that software development or mobile app development can take any business to the next level.
More so, as technology advances and the covid-19 pandemic surges globally, customers now seek to connect more with their chosen brands via their smartphones or laptop for seamless support across different channels and platforms.
There are many reasons a business organization should leverage mobile app development to continually support the growth of their business.
In this article, Hanna Shnaider has itemized several reasons why a business should leverage custom software development. You can check her profile here.
Without further ado, let dig in.
1. Easy integration
As your business expands you’ll need new tools to work with your existing applications so you keep providing a seamless experience to your customers.
At that point, you may be tempted to capitalize on commercial software from different vendors to support your existing applications.
However, you should remember that your business technologies need to work together as one to deliver a unified experience to your customers across channels.
Using commercial software from numerous vendors might appear logical and wise but can be costlier and relatively requires a considerable effort to integrate them with your systems.
For such cases, it’s best to build custom software that matches the capacity, standards, and strength of your existing business applications, thus creating a flexible technology stack for your business.
2. Scale your business with digital marketing
In this present day, we no longer have to question if a business will adopt digital marketing in its business model, the focus is now on when they will begin.
The outbreak of the Covid-19 revealed to more entrepreneurs the dangers of not leveraging online marketing and since then, it’s been a “do or die thing” that must feature in every business model that claims to be aiming towards success.
In the next coming years, it will be among the benchmarks for measuring the growth of a business.
Going by digital marketing for any business is equivalent to building websites, mobile apps, and software that allow customers to access the products or services of their favorite brand from any location.
Thus, software development becomes more needful and inevitable in setting up a well-built platform that gets your customers and prospects relating with your brand when they need to make a buying decision or find out about your business.
Some common benefits of hiring a custom software development firm:
- Improves sales and service. Nowadays, customers use many touchpoints to reach a business across different channels. As a business person, you want to develop mobile apps, mobile-friendly websites, or platforms that make you accessible to them 24/7. Not doing that might cause a drastic fall in business ROI or eventually losing a potential customer.
- It provides top-level customer service. Customers want a response to any questions or complaints within 5 vs 30 minutes. A business that fails to deliver such a level of service would not be able to meet customers demands at every point, hence losing them. You want to create a software or mobile apps that enable you to provide an endless human, helpful and holistic service to customers whenever they need you.
- Software development helps you deliver a better customer experience. Imagine having a series of mobile apps and software that makes it easy for customers to buy products online and get them delivered within a very short period. Not only will this impact your bottom line, but most customers will also help you promote your business to their families and friends.
3. Scalable to match organization’s workloads
Most often, ready-made commercial software is advertised to be a one-size-fits-all for every business’s demands and workloads. They are often hyped up with different marketing techniques as a solution suitable for all enterprise workloads.
However, when the organization’s immediate requirements demand flexibility that is beyond the embedded functions of the commercial software, then the said one-size-fits-all, expensive software becomes useless and unable to adjust to present business demands.
To avoid such problems in the future, enterprises must focus on building well-tailored custom software that is capable of scaling up with the ever-growing business needs.
Hiring a custom software development company will allow you to build custom software that accommodates your business requirements and workflows accordingly without creating problems for your team whenever scalability challenges arise.
4. Supports existing technology
Nowadays, it’s common to find top organizations who claim to be professional in their business approach to blindly follow every trending application found in the market.
Most times, they don’t need to spend such an amount of money buying an expensive and entirely new off the shelf, ready-to-deploy software, they might just need to tweak or upgrade the existing technology to suit their present business needs.
More so, new challenges arise with most new commercial software when brought into the existing technology ecosystem and could be difficult to deal with if your team isn’t skilled enough to handle such a situation.
Instead of rushing to obtain a new ready-to-deploy new software, it’s advisable to go for software development which gives you the liberty to construct software that works perfectly with your existing applications and consequently saving multiple efforts required in development as well as minimizing cost.
5. To fix personalization and security issues
Most off the shelf, ready-to-deploy commercial software comes with varying degrees of security challenges that could hurt the smooth running of a business.
A bespoke software, on the other hand, comes with an increased security and is less susceptible to security issues.
When built well, custom software is well-equipped to stand against any security challenges and system malfunctions that may arise in the future.
Additionally, as CX keeps gaining traction, the need for a personalized customer experience across channels becomes more essential. By hiring a custom software development agency you can quickly fill the void and address the critical processes and needs of your business.
However, a customized custom relation management (CRM) platform might also help get this done quickly. The key is to try both to see what works best for your business unique demands.
Custom software development allows you to build and develop software that conforms to all your business requirements and challenges. You won’t have to run into the varying challenges that come with ready-to-deploy commercial software.
At fortyseven, our software development expertise allows us to keep providing top-notch custom software development services for our customers that meet all business needs.
With years of experience in the software development field, fortyseven software professionals are equipped with the skills needed to take your software projects from obscurity into the limelight.
Embark your project with us and you’ll be glad you did.