Argos has today announced it is the first UK retailer to launch augmented reality-enabled LEGO models through its app, giving customers the chance to view full scale, animated 3D versions of best-selling LEGO toys.
The new feature, launching on iOS today, will enable customers to view a digital version of the LEGO Star Wars Kessel Run Millennium Falcon, the LEGO Disney Princess Sleeping Beauty Fairytale Castle and the LEGO Ninjago Movie Quake Mech, in addition to 30 other toy sets, all at the touch of a button.
When customers select an AR view of a LEGO set from the Argos app, an animated version of the fully-made model will appear – built to scale – in the user’s home. For the first time, it will enable people to see the toys in action and view the scale of each model. Customers can also zoom into and around each set to see the minute details of each piece.