Business owners usually do the utmost to get more customers and increase income. Blogging is one of the ways that allows you to drive traffic and finally, attract more potential customers. On top of that, blogging is also an effective way to improve your inbound marketing efforts. But the question is – is it worth the effort and time? Before we analyze the fundamental benefits of blogging for small businesses, let’s dive into the statistics. It might counter your concerns:
- 60% of US users buy products or services based on blog posts.
- Websites that have blogs and publish new posts regularly have 400% more indexed pages as compared to websites that don’t have blogs.
- B2B companies that have blogs get 68% more leads as compared to those without blogs.
- 38% of marketers think that running a blog is the best method of content marketing.
The statistics show that blogging is surely worth the effort. So, if you are a newbie in this area, it is time to learn more about blogging, choose the best blogging platform, download free responsive blogger templates, and finally start writing! Now, let’s move on to discussing the main benefits of blogging for small businesses.
Improves Search Engine Optimization
You probably know that search engines like fresh and valuable content. Writing blog posts is a superb way to provide this. When you publish fresh blog posts frequently, you give Google new content to index. Besides, you can also pack your posts with a wide array of keywords that will surely increase the visibility of your website on SERPs.
Backlinks are another benefit that you’ll get from blogging. Other websites will start linking to your posts on the website. This also improves your SEO because your backlinks are an endorsement of the authority for search engines.
Allows You to Show That You Are an Expert In this Niche
In other words, blogging allows you to build trust with your customers. Even if you have a small online shop, blogging enables you to show that you aren’t just a seller. You are a professional in this niche who knows everything about your products and is ready to share your knowledge with your audience for free. Blogging makes you a more transparent brand.
Successful companies usually publish blog posts to assert their authority as a leader in this or that niche. You can share your knowledge with your audience, tell them more about your products and in doing so, you gradually persuade them that you are the best in this area.
Helps You Collect Emails of Your Customers
Blogging is not only about fun. It’s a good way to learn more about your customers. You can use blogging for collecting emails of interested customers by asking visitors of your website to subscribe to your blog. After that, professional marketers add such users to the marketing funnel and send various marketing promotions to them. For a successful marketing campaign, you should have more touchpoints with your customers. Building email lists is a good solution to achieve that goal.
Allows You to Connect More Customers to Your Brand
Blogging is also a superb chance to demonstrate your personal attitude to your business and share something special that others won’t see through various outbound marketing campaigns. In other words, blogging gives your readers a sense of the company’s corporate standards, shows them your vision for this problem, etc.
Helps Get Exposure and Visibility
Unfortunately, some business owners think that investing in brand management and operations is more important than investing in advertising or marketing campaigns. But in such a scenario, they won’t build awareness about their business without spending money on marketing. In fact, blogging can be a superb solution for brands to house information about newly added products or services on the website. In this case, users not only see the information about a product, but they will also find out more about your brand in general.
Overall, blogging is a powerful marketing tool that should undoubtedly be used by small businesses and big corporations. It allows you to improve visibility, build brand loyalty, generate more leads, and much more!