Discover how Sugar Creative is helping to bring the magic of Dr. Seuss and Wallace & Gromit to life in AR like never before using the cutting edge technology of Unity MARS with an in depth presentation at AWE.
Realising a new generation of AR experiences
Sugar Creative is extremely proud to announce that Will Humphrey (Studio Director at Sugar Creative) will be talking at Augmented World Expo on 27th May about the role Unity MARS is playing in developing a new generation of AR experiences including “Dr. Seuss’s ABC – An Amazing AR Alphabet!” and the upcoming “Wallace & Gromit: The Big Fix Up”. Find out more here: https://www.awexr.com/usa-2020/agenda/1818-imagination-made-real-designing-developing-with-ma
Various clips and assets from Dr. Seuss’s ABC – An Amazing AR Alphabet created by Sugar Creative will also feature throughout Unity’s keynote presentation at AWE alongside a first look of the Wallace & Gromit: The Big Fix Up trailer.
Sugar Creative recently launched Dr. Suess’s ABC – An Amazing AR Alphabet! in partnership with Dr. Seuss Enterprises, L.P. The app utilizes Unity MARS by underpinning the AR experience and bringing characters to life with dynamic AI and real world interaction. It is one of the first apps to market to harness the new advanced AR capabilities of Unity MARS.
Sugar Creative is working in partnership (as Fictioneers) with Potato and Tiny Rebel Games, alongside Aardman and with research partner University of South Wales to create Wallace & Gromit: The Big Fix Up. This experience is creating a new type of storytelling, hybridising AGR and storytelling elements with cutting edge XR.
Sugar Creative is one of the leading UK agencies in the realisation of innovation based emerging technologies and, for both these projects, we have utilised the most cutting edge AR systems to realise a new generation of immersive experience. This includes working with world leading partners Unity Technologies and its new MARS toolkit which, for the first time, has given us the power as creators and developers to build XR applications that interact with the real-world environment and incorporate independent intelligent, dynamic behavior.
Wallace & Gromit: The Big Fix Up will be released later this year.
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