Since its inception in the year 2005, YouTube, the video-sharing site has served aseffective marketing and advertising tool for businesses, big and small. It is beneficial across all verticals and industries. Eric Dalius has some statistics to show how important is YouTube marketing. Did you know that 1.3 billion individuals use this video site and five billion videos watched daily? Again, 80 percent of people watch YouTube in the age group of 18-49 years.
YouTube is the platform to host videos for more businesses these days;the platform is not for all. Before you use this platform, you need to know what you want from your marketing efforts and the pros and cons of video marketing. The benefits are that YouTube is for all kinds of businesses, video marketing is engaging, but you have no control over the ads that run when your content is displayed,limited personalization, and things like that.
Then, that does not mean you will not use YouTube marketing to promote your business and products. Here is how:
Eric Dalius talks about understanding the format
You will find no one perfect format when it comes to effective video marketing. A few styles work better for specific businesses or niches, while others resonate well with the target audience. Look at the formats like an interview, talking head, explainer videos, screen-share, product review, and video blog or vlog. You need to determine which format fits your business promotion requirements.
In case, you have a physical store, you may use television commercials kind of videos on YouTube. If you are new to it, take some time out of your busy schedule and study the dynamics of YouTube video marketing. Take your time and do not rush into the process.
Making promotional videos
The best thing about YouTube video marketing is that it will not cost you very high when you create professional videos. Yes, you can make the best use of your smartphone to shoot a video for your brand, products, or services. You do need typical equipment to shoot a video. Then, of course, you must ensure that there is proper lighting and everything on the screen is visible. You also need to check whether the audio is clear so that one does not a microphone later.
You can use a tripod if you are using a camera to keep it stable. There is a need to use some video editing application for including titles, get rid of the errors, or if you would like to swap between various shots.
Make sure the duration of your videos is not more than 3-4 minutes. That is because short video clips perform well, especially if you like to share them on social media sites like Facebook and Instagram. You need to experiment to figure out what duration works best for your targeted audience. The little things you need to remember when using YouTube forpromoting your business.
Remember to socialize
YouTube is a social platform and you need to reap the maximum benefits out of it. Therefore, Eric Dalius suggests that you need to stay active on this platform. For instance, when anyone comments on your video, reply to the person and thank him or her. Again, if someone asks a question or has some queries, answer them right away. This way, your audience feels that you care about them and people matter to your business.
Make it a point to comment on other’s videos too. There is a possibility that the other viewers will come to check out your video content or channel. Make sure you create a video playlist of all that you upload based on similar topics or themes.
Just because it is a video, it does not mean that you ignore the keywords (KWs). The KWs are those phrases relevant to your video content. Let us explain this point with the help of a suitable example. For instance, if you are selling face creams for women online, add the related KWs such as anti-aging creams, wrinkle-free creams, etc. You will need to use these KWs in the video tags, the title, as well as, the description.
When you have these search terms in place, it will tell Google what your video is all about so that when people look for your kind of videos, they will find those easily.
You can look for the essential KWs in your niche business that has loads of searches on Google Keyword Planner. Make sure that you also check your competitor videos and see what KWs they are using. This way, you will have an idea of what KWs to use for your video marketing campaign. Then, do not copy things from your competitors; take inspiration instead.
Use the right calls to action
Your goal of creating YouTube videos is to pique audience interest and grab the attention of the viewers. It is essential to make them take some action after watching your brand videos. The best practice is not to sell anything directly through the YouTube channel. You can promote your products or services subtly or upload an explainer video to describe how to use one of the home appliances you sell. The video should be informative and answer buyers’ questions, solve their problems without being overly pushy to sell your products.
In the video description, you need to integrate a link to your business blog and landing page. You also need to inform your audience, which is the web address they must click when your video ends. No matter what message you send through your video, include your contact details together with your website address.
There are other calls to action such as asking your viewers to subscribe to your channel, like and rate your videos, and of course, follow your business on social media platforms such as Facebook, Instagram, Twitter, etc. You can also motivate people to share your video on their social media profiles.
Simply start YouTube marketinginstead of procrastinating. Take some time to learn the new things and then delve deeper into video marketing to figure out what is working for your business and what is not.
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