Celebrating its 10th anniversary, the Genesis brand has revealed its new visual identity. The updated logo is the result of two years of work and consultation with the community. It is supposed to give designers new opportunities and emphasize the technological nature of the brand. Soon the new logo will appear on the devices.
Founded in 2011, Genesis celebrates its anniversary. Over the past decade, as the name suggests, Genesis became and grew, trying to best respond to the changes and evolving needs of fans. They are the ones who build the community and are an indispensable element of the brand. Genesis takes inspiration from the table of periodic elements to name its products (e.g. Holm, Radon, Xenon, Argon).
However, it is time to take the next step. Two years ago, the rebranding process began, which aimed to capture the changes taking place, redefine the brand identity and give designers new opportunities. It was not without the involvement of the community, which had the opportunity to express its needs and expectations in the conducted research. Today, the Genesis brand proudly presents a new logo, and the result of the work is commented on by Dominik Piętka, Chief Marketing Officer:
“This is a great event for us. I am pleased that today we are finalising this project. Genesis has been on the market for 10 years and we have had many successes that we have co-created with our community – for which I would like to sincerely thank you. The Genesis brand has undergone tremendous changes over the decade. We have now created a brand identity that identifies who we are today and who we will be in the future.”
To celebrate the 10th anniversary, a special edition of clothes and a limited series of products have been prepared, which will be gradually revealed. You can also expect some surprises as the Genesis brand will debut in several more product classes.
The remaining portfolio items will, in turn, gradually undergo a rebranding process. If you would like to know even more about the Genesis rebranding process, please visit this section of the website.
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