Ant Middleton, star of SAS: Who Dares Wins, has launched the Stealthy Living Guide – enlisting his unparalleled expertise in stealth and survival to give tips and advice on how to go undetected in tricky, everyday situations.
New research today reveals that three quarters of the nation (75 per cent) have found themselves in need of “stealth help”, from being hungover at work (36 per cent) to needing a quick exit from a bad date (26 per cent).
The research also reveals the ways in which Brits would most wish to use a high level of stealth expertise, with two fifths of us (39 per cent) wanting to prank friends and convince them that they are haunted.
Over a quarter of Brits (28 per cent) would deploy their stealth skills to become a ‘ghost’ and secretly follow their partners. This power to snoop on their loved ones was more popular with women, with one in three (35 per cent) choosing to snoop compared to just one in five men (20 per cent).
The research marks the launch of Tom Clancy’s Ghost Recon Breakpoint, a game that challenges players to remain undetected in a hostile, unforgiving environment.
The top 10 situations that Brits wish they could be stealthier in are as follows:
- Secretly reading WhatsApp messages
- Being hungover at work
- Sneaking in late from the pub
- Escaping a bad date
- Seeing an ex in public
- Avoiding creaky stairs at night
- Stalking a private Instagram account
- Taking a call on a quiet train carriage
- Stealing food from a stingy friend’s plate
- Sneaking a friend into a club
Brits are especially keen to go unnoticed by their colleagues, the research reveals. The top instances in which workplace invisibility is required are when workers are really tired (49 per cent), hungover (27 per cent), have a bad hair day (27 per cent) or are suffering a prominent spot on their face (25 per cent).
Ant Middleton applied his special forces experience to help hapless Brits go unnoticed in some of their everyday predicaments, deploying his SAS know-how to create the guide on Stealthy Living. ‘Ant Middleton’s Stealthy Living Guide’ is live on Ubisoft UK social channels, available to view on Twitter, Facebook, Instagram and YouTube.
On his Stealthy Living Guide, Ant Middleton said,
“I’ve learned a lot about stealth and survival over my career, and the techniques used in the field can easily be employed in everyday life in the moments when you need to stay off the radar. I hope this Stealthy Living Guide proves to be a useful tool for anyone looking for a bit of advice on going unobserved in difficult situations.”
Commenting on the campaign, Adam Merrett, Senior Communications Manager at Ubisoft, said
, “Ant’s background in the armed forces means he’s got unparalleled expertise in the war zone, and we had a hunch that his experience and knowledge could easily apply to everyday, domestic life. With his Stealthy Living Guide, Ant perfectly demonstrates the value of going unnoticed when you need it most. Stealth and survival are key themes in the new game as players are challenged to go undetected to survive unforgiving landscapes and an enemy threat.”
Tom Clancy’s Ghost Recon Breakpoint launches on Friday 4th October on PS4, Xbox One and PC