Many parts of the gaming world are performing well at present, but the online casino sector has achieved some particularly impressive figures in recent months.
Towards the end of last year, the UK Gambling Commission revealed that the online gambling sector generated a gross gambling yield of £5.7 billion between April 2019 and March 2020. The body added that online casino games played a crucial role, with them generating £3.2 billion in GGY across the period analysed.
But, just what is it that makes online casinos so popular? One factor that may have played a role is the sheer range of gaming options on offer.
So much to enjoy
Take online slots for example. Some titles have been inspired by the offline world, with Paddy Power detailing how Rainbow Riches was a land-based fruit machine before heading online. The game has since become one of the most recognisable titles in the space and has even spawned several spin-offs. Paddy Power explains how other Rainbow Riches slots include Rainbow Riches Megaways, Rainbow Riches Fortunes Favour and Rainbow Riches Reels of Gold, with each offering variations on the same themes.
However, online slots have also embraced many other concepts, with titles based on popular films and TV shows being common. Myths, legends and history have been an influence as well, while other forms of gaming have been an inspiration. For instance, as SG Gaming highlights, the Monopoly Electric Win$ slot takes many cues from the classic board game.
Elsewhere, many other classic casino experiences have been adapted for online play in recent times, with plenty of variations emerging as well. For example, players browsing major online casino brands will have many different takes on the likes of roulette and blackjack at their fingertips.
Other issues to consider
So, with all of that in mind, is it fair to say that this variety is the key driving force behind the success of the online casino industry? While it might have had an impact, there are other issues that perhaps should not be discounted.
First up, online casino gaming clearly offers a level of convenience to players, as they do not have to visit a physical site to play and can log on whenever they want. In addition, the sites arguably deserve recognition for the way they have been able to effectively embrace new technology. A great example of this can be seen with live casino experiences, which make use of video streaming technology to offer people a new way to play.
The industry also has a big focus on promotions as well, as sites use welcome bonuses and other deals to entice new players and keep existing ones engaged. It is not uncommon for sites to give members many options on how to pay too, with methods extending beyond debit cards and bank transfers into areas like e-wallets and Paysafecard.
An exciting time
It seems to be an exciting time for the online casino world right now. While several factors may have had a bearing on the sector’s success, it is undoubtedly home to a host of gaming experiences.
It will be intriguing to see how it continues to evolve in the near future and whether it can reach even greater heights going forward.