A new study conducted by GAME reveals the most popular superhero franchise by country.
Marvel and DC have battled it out for the title of superhero for decades and the new research has analysed Google search volumes to decide once and for all who comes out on top.
The study also reveals each country’s favourite superhero and supervillains with Spider-man and Batman battling it out across the world.
Marvel is the world’s favourite superhero franchise
The data names Marvel the world’s favourite superhero franchise, with their new launch on Disney+ releasing exclusive series Wandavision, The Falcon and The Winter Soldier, it’s no surprise that this franchise is the favourite.
Marvel is the favourite in 51 countries and taking an 85% share of the results. Whilst DC falls behind being the favourite in just 9 countries with only 15% share of the results.
The Biggest Marvel Fans
The USA had the most searches for Marvel with over 301,000 searches a month coming from the states. With 110,000 in Brazil and India, the two countries are the second biggest fans of the franchise.
The Biggest DC Fans
South Korea has the most searches for DC, with over 201,000 each month. The second biggest fans of DC are the US with 165,000 searches a month followed by India with 110,000.
Each country’s favourite superhero
GAME names Spider-man the world’s most popular superhero. Created by Stan Lee, Spider-man is the superhero alter ego of Peter Parker and comes out on top in 57 countries.
Wonder Woman comes in second place and is the highest-ranking DC superhero, with 15 countries searching for her the most. The heroine has been the focus of two Hollywood movies since 2017 which have undoubtedly increased her popularity internationally.
Batman rounds off the top three, being the most searched for hero in 11 countries and claiming a 9.2% share in the study
Each country’s favourite supervillain
Thanos is the standout favourite, coming in as the most searched for villain in 66 countries including Canada, Australia, Ireland and South Africa, he is known as one of the most powerful in the Marvel universe.
Coming in second place is the Joker. Famous for being a rival to Batman, the Joker was the most searched for in 21 countries. The iconic clown-faced character has been portrayed by Hollywood legends Heath Ledger, Jack Nicholson and most recently Joaquin Phoenix on the big screen making him one of the world’s most well-known supervillains.
Rounding off our top three is Venom, who is favoured by fans in 16 countries. The Marvel villain increased in popularity upon the release of the 2018 live-action blockbuster which focused on the character.
The full study can be found on the GAME site here.
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