2K have announced a landmark sales achievement for NBA 2K18, having sold 10 million units worldwide! Double the average for each version of the series over the 17 years it’s been launched. In total the franchise has delivered 80 million copies, so NBA 2K18 amounts to one eighth of the total sales.
“NBA 2K18 is our highest-selling sports title ever, and a testament to the tireless hard work and innovation of the team at Visual Concepts,” said Strauss Zelnick, CEO of Take-Two Interactive. “The ability to improve consistently upon an annual series and grow its audience reflects the team’s drive to remain on the leading-edge of pop culture and finding new and exciting ways to captivate and engage players.”