First & Ten, in cooperation with Cybercom Group, has just released Bamblup: Motion to Win, an augmented reality mobile game for iOS designed to promote physical activity and benefit mental well-being among children and young adults. Bamblup: Motion to Win guides users through high-intensity interval training that’s gamified.
Now, more than ever, it’s important for young people to find ways to exercise, even if they don’t leave the house. According to the World Health Organization (WHO), 80% of today’s adolescents are not active enough. An inactive lifestyle, where a person spends most of their time in sedentary activities, has been cited by many medical experts and groups as detrimental, both physically and mentally. First & Ten wants to help change this unhealthy trend by creating mobile games that benefit users’ bodies and minds.
In the game, players’ surroundings are transformed by augmented reality into the paradise-like underwater world of Bamblup Island. Is it peaceful? Not so much. Evil cyborg fish, known as the Svartanians, are intent on destroying Bamblup Island. Players fight off the Svartanian by walking, squatting, running in place, or jumping. There are also side quests to find treasure and magic under the sand
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