The esports industry is doing quite well. If you are not sure what the term ‘Esports’ stands for, then we will help with that but for betting on Esports check out this site. Basically, Esports refers to competitive video gaming. Yes, it’s a game that you play against other players, trying to out-perform everyone involved. It’s definitely a great way to spend some time, and as it turns – to earn millions worth of dollars. Today we take a look at the esports industry for all its specifics and inspiring history.
#1 Hitting the $1 Billion Mark in Esports
Speaking of revenue, you will be happy to know that esports is on a course to increase their total value to $1.1 billion in 2019. That’s a record year-over-year growth of 26.7, which is indeed a number to admire. In sponsorship deals alone, esports is already generating the whopping $456.7 million!
Why sponsorships you might ask? Because everyone – from bands and rappers to former NBA players, to NFL franchises owners are investing heavily into esports. The Dallas Cowboys, Imagine Dragons, Drake, and many other people are pouring their hard-earned cash to make it happen.
Esports is definitely raising the bar for any other industry in terms of opportunities that could let you have a really good time investing. Media rights alone will generate $251.3 million in 2019 and as to advertising, there’s $189.2 million on top of that as well.
Meanwhile, the sale of tickets and merchandise has jumped to $103.7 million, or another 22.4 increase in a single year – that is a lot. Of course, esports also turn some profit on game publisher fees, around $95.2 million in 2019, but that’s already a 3% drop in the year-over-year results.
#2 Strong Viewership for Esports Keeps Steady
There are several live streaming metrics and one of the most important for esports is the viewership. Viewership is pretty much what promises to generate good results for the segment. With so much happening right now, esports investors are truly interested in captivating a global crowd. In 2017, there were already 335 million people watching, but the numbers of so-called occasional viewers and dedicated fans have been rising. In 2019, their numbers have already reached 454 million, which was a 15% increase.
Based on early projections, these numbers are really going to hit quite the big numbers in 2022 when 645 million are expected to be watching esports – that’s a truly remarkable feat and it definitely brings the big question – can mainstream sports do any better? It’s a good question indeed. All sports out there are now looking to find ways and make it possible for their sport to survive and attract youngsters.
On the flip side you have esports which focus on youngsters and then draw generations of older people who have been fans for decades. Esports is the true sport of the future some estimate. Some regions are expected to generate more viewership, of course. For example, APAC will be responsible for 57% of all viewership.
North America will contribute another 12% and Europe will be going strong at 16%. Still, 16% out of 645 million in places like Europe is quite a bit and the old continent truly likes its gaming, or so it would turn out!
#3 Mobile Gaming’s Next
Believe it or not, mobile gaming is the next frontier for esports. The segment already accounts for around 51% of all gaming done worldwide. Just think about it. Even Blizzard is switching to mobile games because they realize the big potential of the investment. Put plainly, Diablo Immortal and Hearthstones are a great way to break ties with western customers, but given that 60% of all customers will be in Asia, Blizzard is truly only interested in changing their focus completely.
Mobile gaming’s popularity will continue to grow, say analyst companies Newzoo and Sensor Data. They are absolutely right. The rather more ‘casual’ skill level involved has been pushing interest and involvement. Put another way, people are more keen on playing games that have a very easy learning curve as opposed to something that would take hours to learn to play properly.
To understand how significant mobile gaming is, it’s thanks to this specific vertical that 2.4 billion people are playing games today. You might be thinking that mobile is already making a lot of money – it is! And guess what, 49% of the total gaming revenue in 2019 – roughly $148.1 billion – will be generated by mobile gaming (esports or otherwise)!
The world of esports is definitely an exciting one and it definitely promises great things.
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