Theta Labs has announced that the Theta Network will soon be incorporated into DLive, the upstart video platform that has grown to more than 5 million monthly users in its first year of operation. Theta Network, the leading blockchain video infrastructure protocol, will work with the DLive platform to enable peer-to-peer video relaying of all DLive video content and token rewards for DLive users.
DLive is preparing to take on YouTube and Twitch with a decentralized, collectively-owned video content distribution system that cuts out the middleman to more fairly compensate content creators. DLive has seen explosive user growth since adding PewDiePie to its roster of streamers, with 5 million monthly users and growing across both desktop and mobile, and concurrent viewership has reached as high as 200,000 users for top streams. But major user growth comes with new challenges in scaling a video platform.
“The DLive platform has grown tremendously in 2019, but with that comes fast-rising content delivery costs,” said Wilson Wei, CEO of Dlive’s parent company Lino. “By adding Theta Network to our video infrastructure we can reduce those costs by 50% or more, making DLive platform growth more sustainable and at the same time adding a new way to engage our users with token rewards. This is how we can grow from 5 million to 50 million monthly users, and we’re excited to explore long-term strategic opportunities between Lino and Theta.”
The partnership will begin with Theta’s peer-to-peer streaming protocol being incorporated into the DLive video platform on both desktop and mobile devices, allowing DLive users to relay video on the Theta Network and earn token rewards. Further collaboration is also in the works, such as content syndication between SLIVER.tv and DLive, cross-promotion and other ways to leverage the combined 8 million users.
“We’re thrilled to welcome all of DLive’s 5 million users to the Theta ecosystem and bring decentralized video streaming to a mass audience,” said Theta Labs CEO Mitch Liu. “This partnership marks a major milestone for the Theta Network, making us one of the most widely utilized and adopted blockchain technologies of any industry. The DLive team shares our long-term vision to transform the media and entertainment industries through decentralized technologies, we’re looking forward to a great partnership.”
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