It doesn’t matter how stylish and pretty is your website if your visitors can’t navigate it properly. How the users experience the website is one of the biggest determiners of whether they’ll decide to stay on your website or just move on to another one. Making your website more user friendly will help you increase conversion rates and increase revenues if you’re running a business website. If you want to really start improving your website, this is one of the most common-sense steps you can take. In this article, we’ll explore easy ways you can make your website more user friendly.
Speed and Responsiveness
Loading speeds and responsiveness are two of the most important criteria for success on the internet. Long gone the days where people would wait a minute or two for a website to load. If your website doesn’t load within seconds, it is going to be deserted. If your website doesn’t respond to a click instantly, it is going to be deserted. If your website slows down while someone is browsing on their phone, it is going to be deserted. That’s why the first issues you need to tackle on your website are speed and responsiveness. You should start with the landing pages and the most prominent elements on your website. If your homepage slows down, it will be way more impactful than if your archive page does. Check which pages are crucial for your website and people visit most and start optimizing from there.
Humans analyze and respond to cues – you don’t need to state something outright for someone to understand. Sometimes a side glance or a slight node is enough to communicate sentences between two people, and this same thing applies to web design. While textual information is important, there are a lot of web design standards and visual cues that will help the person understand and navigate your website: a bold word draws a person’s attention, an overemphasized button will be clicked more, etc. There are a married of ways you can implement visual cues in your website, and you should do so. Learning about these cues and implementing them can be quite difficult for a beginner, however, so you shouldn’t rule out paying for a PSD to WooCommerce service https://acclaim.agency/psd-to-woocommerce-shop to get your website up and running.
It doesn’t matter if you have the best-designed website in the world, if users can’t easily navigate between its pages, then it is basically worthless. Creating comprehensive, responsive, and intuitive navigation is paramount if you want a successful website. A good navigation system won’t only save your visitors time, but it will encourage them to stay on your website and explore more. You can emphasize high-value pages in your navigation system, and this will encourage people to visit those pages more.
This is another QoL improvement that your visitors and clients will really appreciate. As your website grows larger and you put up more content, it will become exceedingly hard to make every page accessible through the navigation bar. To make sure your visitors always find what they need and to make your website more feature-complete, you need to implement a search function. It should be a search function that makes sense for your website, too. If your website is for selling shoes, for example, it makes sense to allow users to search by shoe size and colour.
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