Turtle Beach, the leading gaming headset and audio accessory brand, today announced a new multi-year partnership with Overwatch League (OWL) organization, the Houston Outlaws. In the league’s inaugural season, the Outlaws have fast become a fan-favorite team across their home state of Texas and beyond, where their players have established themselves as household names both on and off the competition stage.
With this new partnership, Turtle Beach and the Houston Outlaws will #bandtogether in effort to achieve resounding victories across each week of the Overwatch season. The team will use Turtle Beach’s Elite gear in training, streams, and practice, and the two organizations will collaborate to bring Outlaws fans closer to the pro players with behind the scenes content and activations. These plans include opportunities to engage with fans at Outlaws viewing parties, as well as events reaching beyond core gamers that tap into Texas’ storied sports culture and burgeoning passion for esports. The partnership will also bring fans new ways to relive the best moments of the week’s games and gain greater insight into the work and dedication it takes to be an Outlaw.
“Joining forces with the Houston Outlaws as they compete for the Overwatch League championship is a tremendous honor, and we are well-versed in working with teams to help deliver championships,” said Juergen Stark, CEO, Turtle Beach Corporation. “Texas is famous for its sports fandom, and Outlaws fans are no exception. The fervor for their team will only grow as the victories pile up and they compete for championships. Helping the Outlaws team achieve the success they and their fans deserve is a challenge we are excited to be a part of.”
Ryan Musselman, SVP of Global Partnerships at Infinite Esports & Entertainment, parent company of the Houston Outlaws commented, “Week over week preparation for OWL matches is an intense process that must be met with the best possible performance products, and Turtle Beach has demonstrated that they are instrumental when it comes to audio. Turtle Beach’s history of providing an elite in-game audio experience for OpTic Gaming made them a natural fit for this expanded partnership in order to support the rigorous training of the Houston Outlaws.”
Working together, Turtle Beach and the Houston Outlaws solidify their mutual pursuit of hearing everything and defeating everyone. Turtle Beach’s Elite line defines esports gaming audio equipment, delivering best-in-class audio performance for game sound and crystal-clear team chat, with innovative comfort-driven technologies to ensure players stay comfortable and cool under fire.