Matt Luckhurts, SUZOHAPP’s Sales Director in UK & Ireland talks about many solutions that can be found for casinos in general. SuzoHapp is one of the most settled suppliers in the gaming world and has been working closely with the casinos since 1955.
This year at ICE London 2019, SuzoHapp displayed a number of hardware and software solutions for casinos. The history in America is short for the company, but it’s not insignificant. The company was founded in 1986, in Mount Prospect, Illinois. It’s first Las Vegas office opened in 1998. SuzoHapp has an array of products from ELO Touch monitors to product support, the company provides end-to-end solutions that have found favor in the casino industry.
SuzoHapp’s partners see them much more than just a supplier. They are partners. They support them. They listen to and understand their needs and make suggestions in which products and services are best for them.
The company has over sixty years of experience, they know the industry inside out. Furthermore, they have a very dedicated team who care about what they are doing. Together, they speak many languages and can often support their partners in their own language. The company’s motto to the industry is that working with them has additional key benefit: “Simplify your Sourcing”.
In other words, their partners have one contact for multiple requirements. Naturally, SuzoHapp can source multiple solutions for their partners. Amazon had been seen as a competitor for SuzoHapp, who are well aware that with Amazon’s capability the competition can be easily changed.
For now, SuzoHapp is focused on solutions and partnerships, they are also aware that their partners may want to engage via multiple channels, and the company needs to keep pace with that demand. Like Amazon, SuzoHapp is also capable of receiving orders on their website.
They are constantly looking on how to update and improve their website, given the many products and solutions they offer on the market. Keeping an eye on their website, people will see evolution along with other channels, in order to ensure the needs and demands of their partners.
SuzoHapp also added that if someone wants a specific product for their gaming establishment, the company will look for that specific product. In addition, the company has over 50.000 gaming products in their portfolio and they are ideally placed to meet the majority of the requirements. Also, the company words with a wide range of suppliers and they also have their own manufacturing operations. SuzoHapp is able to meet any requirements from standard products to bespoke solution.
ICE London For SuzoHapp
ICE London 2019 was great for SuzoHapp, with a lot of people attending their stand. There was also a record number of new registered organisations that were interested in their portfolio. ICE London is popular in showing new and updated gaming products.
At SuzoHapp’s stand, visitors could see many supplied components. Other new solutions included exciting new button technology that was accepted. The portfolio continued with further development in their screen offering, new electronic lock that deliver simple and effective solutions for multiple use cases and various software solutions regarding casino games.
The feedback was very well received for SuzoHapp. Some of them created some interesting discussions, as well as design service solutions, software technology solutions that would work on a web-based platform. With the latest area, being undoubtedly an area that can deliver well for the sector of online casinos.
The operators from various online casinos, for example, Admiral Casino, will always look for improvements. It’s no wonder that the first look will be into exhibitions shows like ICE London, where they can see various portfolios that can work well for their online platforms.
In the gaming Sector of the exhibition show, SuzoHapp delivered both ELO Touch VisionPro Edge-Lit LED Touch and Non Monitors and Displays products, which have proven that they were very popular in the company. These products can deliver quality and solutions. In addition, the ELO family is known for optimal high-end solution for touchscreens.
SuzoHapp’s VisionPro Edge-Lit LED monitors and touchscreens are in great demand, because these products are perfect for the gaming machines. More and more gaming machine manufacturers are offering their cabinets to be upgraded with these products. Because of this upgrade, players will have more fun playing casino games like slots when they look better.