VirtTrade has been appointed by Formula 1 to join the growing roster of digital initiatives it is launching to change up engagement in the sport. F1 Trading Card Game is the name given to the official Formula 1 app, which has now been released on Apple App Store and to be released on Google Play Store in July.
The app comprises collectible images of drivers, tracks, teams, and action from throughout the race calendar with specific updates from each and every race weekend.
VirtTrade has undergone a transition in the past twelve months from being a developer to an outright publisher, permitting the production of engaging content.
VirtTrade apps put collecting and trading at the heart of the user experience, allowing fans to engage both with the content and one another. Social and community will also play a significant part in both the in-app user experience as well as how VirtTrade will publish in order to reach fans, advocates, and influencers who enjoy the sport.
The F1 race calendar will be the focus of most active and innovative metagames within the app will allow continued engagement in between races as well as during the off-season. This approach has become a hallmark of how VirtTrade gamifies the digital collectibles space.
For more information about F1 Trading Card Game, please visit F1TCG.com and follow us on Facebook and on Twitter or hashtag #F1collect.