If you don’t use landing pages for your business, you probably don’t even know what opportunities you are missing. It is a tool to reach new audiences, promote particular product or service, and collect the contacts for the future sales.
So, a landing page is a special page, which the user reaches via a third-party resource or website. The point of one landing page is encouraging a user one particular action. The whole content of the landing page guides the user to make that action through the reasoning of its benefits or in exchange for some attractive reward.
You can offer the user a first purchase discount in exchange for their email or stress on the urgency of the beneficial offer that will reason them to buy a product. However, the magic of the landing page is not limited by that, and here follow some serious advantages that it can bring to your online marketing.
A landing page gives a bold CTA message
The CTA of a landing page is hard to ignore for the user. It is more effective than a simple e-commerce site of an online shop, where the attention of the user may be rambling. It takes time for them to pick and choose between different items, and the chances that they will buy anything shrink.
Conversely, a landing page emphasizes a single offer and serves for enlightening all its benefits in the smallest details. Plus, the CTA buttons are everywhere, so it is also easier for the user to make an order with the feel of making a right decision.
CTA is everywhere, on the buttons and in the content
It is a magic of human psychology. If a user clicks Learn more, the not always want to know all the technical details. Sometimes, the user views details just to find more reasons to buy it. The reasoning of the benefits of the product validates the desire of the user gives that person the feeling that they make a right choice.
When a regular website gives the user a product page with a brief description, a landing page proudly lists all the advantages. In this case, it is a clear support of the decision of the user.
Landings simplify the conversion funnel on your website
A regular website or an online store with a complex structure and relinking system may somehow harm your conversion. The complex websites may let the user roam around other items or information, which distracts them from the original goal, the purchase. It lowers the conversion of your website.
Sure, the time users spend on the website is often important for ranking and SEO-promotion, but the ultimate aim of a website is not to demonstrate but to sell. In this regard, landing pages do not allow the user to get lost because everything is located on one page. No other options and no distractions.
A landing page is hard to escape from
This statement is obviously about landing pages developed by professionals. They often use pop-up windows, where they announce the terms of the promotion, appeal to the sense of urgency and desire to buy, order or apply, while the offer of the urgent and significant discount works.
However, annoying for the user such methods can be, they prove to work. The user sees the message repeatedly and accepts the reasoning.
Here are some apt instances when you should create a landing page
- To promote a single product or service;
- To announce an event;
- To assess the effectiveness of your Unique Selling Proposition;
- To define or systemize your target audience.
There is not a single reason for businesses to avoid promoting their products or services with landing pages. A landing page is catchy, bold, and difficult to ignore. It can solve several problems if one campaign.
Whatever the purpose of your landing page is, it will bring you profits in conversion, sales, contacts, or insights on your target audience. To make a successful landing page, try Weblium.com. You can make your page by yourself or have it done for you from scratch with a single request. The professional approach to your landing page for business will reflect in your sales and conversion.