Instagram is one of the most highly used platforms for social media marketing. It focuses primarily on posting videos and pictures. This facilitates brand building and promotion. But, then it is seen that some brands garner huge success while some are not able to exploit the full potential of this medium. Mentioned below are some of the Instagram marketing mistakes which business owners should preclude:
- Incomplete Bio– This is a huge mistake that a lot of Instagrammers commit. The bio should offer all the relevant information about the brand. Do not offer information that is too long or boring. Stay honest and offer information in a precise and effective way. There should a link in the bio which takes the user to the product page. Include emojis and line spacing so that the audience gets your message clearly. If the bio is complete, several people will land on your product page without much effort.
- Unresponsive Account– It is extremely vital to offer prompt replies to your followers other they will get disengaged. It is seen that a lot of people buy Instagram likes to expand the reach of their posts. So, if people are responding to your posts, it is important to serve them with an adequate response.
- Posting Irrelevant or Poor Quality Images– The quality of pictures that you post on your Instagram account holds a lot of bearing. Poor quality pictures look unprofessional and nobody wishes to see them. This will lead to a loss of interest in your brand. Therefore, it is recommended that take the assistance of different image editing tools and post the best pictures to promote your product or service.
- Faulty Hashtags– Hashtags play an extremely important role in the discovery of Instagram posts. With reference to hashtags people usually commit two mistakes. They either use improper hashtags or they do not use hashtags at all. Make certain that you use hastags that are appropriate, searchable and short. This will drive traffic to your post. This is a brilliant way to get followers on Instagram.
- Posting Boring Or Repetitive Content- Nobody likes to see things that are dull insipid or repetitive. Retaining the interest factor of the audience is the key to the growth of a brand. Post nice pictures with catchy hastgas. Keep an eye on the latest trends and be creative with your posts otherwise the followers will become distracted and will lose appeal for your product.
- Over or Under Posting- Both under and over psoting can tamper Instagram following. So, the best is to go for properly timed posts so that the audience’s expectations from your brand stay intact. When you post too much relevancy and effectiveness of the posts get deeply affected.
- Creating a Private Account- When you build a private account you are limiting your A private account is like a wall between the audience and your brand. So, it is prudent to set a public account so that the number of followers that you have does not get limited.
So, these are some of the mistakes that an intelligent Instagrammer avoids so that the popularity of his/ her brand does not wane off.