British competitive gaming culture brand EXCEL ESPORTS has announced it has extended its partnership with Belong Gaming Arenas, the official arena supplier for the brands’ League of Legends teams.
The partnership will see EXCEL and Belong Gaming Arenas continue to work together to provide tools and content to help educate and bring gamers together. It will provide the gaming community with experiential opportunities and giveaways, enabling them to take their skills to the next level. EXCEL and Belong Gaming Arenas will also work together in the promotion of Belong’s Arena Clash events, a series of competitions that provide players from across the UK with a platform to start their own path into esports.
EXCEL first partnered with Belong Gaming Arenas in June 2019. Since its inception, the pair have worked together on several community events at Insomnia Gaming Festival and Belong Oxford Street, where EXCEL’s League of Legends players took part in both meet-and-greets and 1v1s.
EXCEL’s League of Legends teams competes across two different leagues including the prestigious LEC, League of Legends European Championship, and the NLC, the Northern League of Legends Championship. 2020 was a landmark season for EXCEL’s LEC team that saw its best results yet, narrowly missing out on a playoffs spot.
“We’re extremely pleased to extend our partnership with Belong Gaming Arenas, an important organisation within the UK gaming space that supports the growth and development of esports at a grassroots level. As EXCEL continues to evolve, it’s important we work with partners that align with our vision. This partnership will help us continue to nurture and showcase the best UK talent the space has to offer and we look forward to future activations where we can bring both our communities together,”said Robin McCammon, Chief Commercial Officer, EXCEL.
Andy Dopson, Head of Belong UK, commented, “We are delighted to renew our partnership with EXCEL. Partnering with the EXCEL team allows us to bring their fans and our community together across our gaming network. We will continue to offer exciting new events and content alongside EXCEL as well as offering safe, inclusive community spaces across the UK where casual and competitive gamers can compete in organised grassroots esports tournaments and socialise with others who share their passion for gaming.”
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