In the world of social media and streaming, platforms like Facebook, Instagram, TikTok, YouTube, and Netflix get the bulk of the attention. But as you might know, Twitch is quickly climbing the ranks and soon stands to become one of the most popular platforms in the world.
Currently, Twitch has 15 million daily active users – including somewhere between 2.2 and 3.3 million monthly broadcasters pushing out 355 billion minutes of content. And if you’re one of those broadcasters, trying to garner attention can feel like an uphill battle.
So in this article, we’re going to walk you through some specific steps you can take to grow your channel one subscriber at a time.
6 Tips for a Better Twitch Channel
Every Twitch channel is unique – which is what makes this platform so great. But if you want to find success and grow your channel, there are some tangible things you can do to get ahead. Take a look:
1. Make Sure You Have the Right Setup
It doesn’t matter how good your channel looks or how skilled of a gamer you are, it’s impossible to have a successful Twitch channel without the right building blocks in place. This means having a good:
- Internet connection. You don’t need the fastest internet connection in the world, but you do need a decent one. At a bare minimum, you should be able to broadcast video at 720p.
- Webcam. You can’t have a live stream if you don’t have video to stream. Invest in a good quality webcam with a smooth connection.
- Microphone. There’s nothing worse than logging into a Twitch stream and listening to a horrible mic that pops, cracks, and fades in and out. Invest in a good quality mic. It doesn’t have to be expensive – it just has to work.
If you’re going to spend any money on your Twitch channels, start with these three elements. After that, you can focus on execution and presentation.
2. Enhance Your Channel Design
The next step is to think about your Twitch channel and stream designs. This includes overlays, banners, panels, alerts, and logos. You want your visuals to be unique, eye-catching, and consistent. (This last element is especially important. Your subscribers should be able to know it’s your stream simply by seeing the designs.)
3. Pay Attention to Your Appearance
Appearances matter on Twitch. The secret is to figure out what your Twitch style is and to roll with that.
For example, you might want to brand yourself as a rough and tumble gamer with a massive beard and questionable fashion sense. Or, you might want to position yourself as more professional – opting for a clean shave and a suit. (More than likely, you’ll land somewhere in the middle.) But regardless of which direction you go, be mindful of how your attire impacts your stream quality.
“Before you choose your favorite outfit, bear in mind that the camera ‘perceives’ colors and contrasts very different from the human eyes. To look good while streaming it is important to dress for camera rather than what you would normally prefer,” Vicaption.com explains. “The key advice is wearing something simple, plain and low-key. If you want the audience to focus on your gameplay and your face, don’t have them distracted by your clothes.”
4. Choose the Right Streaming Content
Don’t stream the same popular games that everyone else is. The bigger channels will squash you. Your goal should be to find games that people enjoy, but that aren’t getting much streaming attention. This increases your odds of showing up in the recommended channels section.
5. Prioritize Engagement
You aren’t just streaming your gaming. You’re inviting people in to hang out with you and experience your game sessions together. Prioritize engagement by interacting with your viewers. This is how you turn them into subscribers.
6. Be Memorable
With millions of people streaming billions of minutes of content on Twitch every minute, you can’t simply replicate what everyone else is doing. If you want to generate a following that loyally subscribes to your channel, you have to be memorable. Find your unique angle and pursue it!
Putting it All Together
There’s no secret sauce to building a successful Twitch channel. It’s a combination of creativity, talent, hard work, and good fortune. Hopefully this article has given you some helpful insights into how you can grow your channel and establish a powerful presence.
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