As Dire Wolves heads into a huge expansion, it has established a new identity complete with a fierce new logo and a new brand ethos distilling what makes the Dire Wolves the Dire Wolves – playfulness, ferocity, an elite approach to performance, and a collaborative and inclusive community, embodied by the wolf pack.
The rebrand compliments a major period of growth for the ANZ organisation and this week will see a series of major reveals which began yesterday with the announcement of a new leadership team.
“This is a totally new era for the Dire Wolves as we continue to evolve into a truly modern, global esports organisation, and we need a brand that reflects that shift,” said Jason Spiller, Dire Wolves owner. “We wanted to keep what makes us unique, and focus on the wolf pack aspect, which champions community and inclusivity in everything we do, whilst debuting a fierce, powerful logo that represents our attitude towards performance.”
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