PUBG MOBILE and McLaren have announced a collaboration that will see the industry leaders create exciting new experiences for PUBG MOBILE players. Merging the physical and digital worlds, this collaboration makes the iconic McLaren 570S Coupé sportscar available to drive in one of the world’s most popular mobile games.
PUBG MOBILE, the global mobile phenomenon based on PLAYERUNKNOWN’S BATTLEGROUNDS, celebrated over 1 billion downloads earlier this year, and this collaboration will be its first with an automotive brand. The McLaren 570S Coupé sportscar, known for its incredible power to weight ratio, is now available in-game and will feature six sleek finishes while being the first vehicle available exclusively through the PUBG MOBILE Lucky Draw system. The new finishes include McLaren-Gold-plated Ivory, McLaren-Kingdom of Gold, McLaren-Fantasy City and more.
Beginning from June 1st, PUBG MOBILE players can enjoy an array of McLaren content, including the McLaren 570S Coupé Airdrop on Spawn Island and Cheer Park, the McLaren 570S Coupé as a parachute, and the McLaren Exhibition Hall on the Classic Erangel Map. Players owning a McLaren 570S Coupé can choose their cars as the parachute to drop in style, and the Classic Erangel Map has spawned the McLaren Exhibition Hall where players can admire the McLaren 570S Coupé, and open doors in search of combat supplies. The new content extends to Spawn Island where players can get their sportscar through an airdrop as well as in Cheer Park where players can signal to summon their cars.
“PUBG MOBILE is well known for its innovative gameplay, while McLaren is a brand known for innovation, and pushing boundaries in the automotive field,” said Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games. ‘It’s incredibly important that we collaborate with forward-thinking companies that will bring real value to our players, in any field. This is the first time we’ve collaborated with an automotive brand, and we’re delighted to be taking these first steps with such an iconic luxury brand like McLaren.”
Gareth Dunsmore, McLaren Automotive Chief Marketing Officer, said: “McLaren represents the very best in the performance automotive world, PUBG MOBILE represents world leaders in mobile gaming. It seemed like a natural collaboration, and we’re excited to see our fans’ reaction, and the reaction of PUBG MOBILE players as they experience what it is like to drive a McLaren for the first time on the mobile platform.
The collaboration between PUBG MOBILE and McLaren is part of the new Version 1.4 update, which launched earlier this month, bringing new content, game modes, and maps to the game.
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