Long-time partners, Techland and Koch Media have announced their Europe and Australia cooperation to distribute the upcoming open-world action RPG game, Dying Light 2. Koch Media covers all retail distribution in the selected territories, as well as supports Techland in Marketing and PR activities with its local teams and expertise. It is also worth mentioning Koch Media has been the distributor of the first installment of Dying Light in Europe.
“We are very excited to be joining forces with Koch Media once again. Our relationship dates back over a decade, and Koch has been our trusted partner since. This is a fantastic opportunity, and we will bring Dying Light 2 to audiences from Europe to Australia.” said Ed Lin, Head of Marketing at Techland. “After officially starting off our cooperation at Gamescom, we will work together to deliver a vigorous campaign, and launch Dying Light 2 in Spring 2020 .”
“We are delighted to announce the revitalization of what has been an extremely successful partnership over the years. Both the teams at Koch and Techland know each other well and have trustful working relationships, forged through the combined work we did for the critically acclaimed predecessor Dying Light and various other titles in our territories. All of our local publishing and distribution teams at Koch Media across Europe are excited to work on the highly anticipated next entry of the Dying Light franchise. Our past experience in working with Techland and the overall quality of the game gives us great confidence that this will be another top hit for both companies. Gamescom 2019 is the perfect time to kick off our collaboration once again. We are all ready to support the game with all our Marketing-, Sales- and PR-expertise across all European markets and Australia”, states Dr. Klemens Kundratitz, CEO at Koch Media.