Upon first glance, the worlds of fashion and the gaming seem to have a little connection between them. But if it’s the fashion industry’s job to ensure that it’s telling stories in the most relevant way possible, then it won’t be hesitant to take a slice of the gaming pie. And as the gaming industry is experiencing unprecedented growth with each passing day, the fashion world is cashing in.
Read on to know why gaming became fashionable in recent years.
The rising popularity of online gaming
While the first video game was created by Physicist William Higinbotham in 1958, they got mainstream in the 1980s. At that time, computers like the Apple Macintosh allowed users to connect with each other. Millennials quickly adapted to these changes that ultimately affected their socializing patterns.
Today, advancements in gaming technology are further challenging perceptions of online gaming. Since the internet has such a wide reach, communicating with people across the globe is now easy.
Online gaming has also increased in popularity because it’s not about killing time anymore. Millennials have found that online games can be quite educational and can teach them important life skills. Learning online Blackjack, for instance, helps in improving mathematical calculations, decision making, and many other things. Such games are known to sharpen the brain and improve long-term memory.
Recently, Burberry has launched its first online game, B Bounce, in which avatars dressed in new-season puffer jackets bounce their way towards the sky. Also, there’s Ada, in which players use luxury collections to dress-up an avatar much like the scene in 1955’s clueless, where Cher changes her look by switching on her PC and playing match and match with a digital wardrobe.
The sudden increase in the popularity of gaming is because it feels like the next step in content evolution. Many people have started taking gaming seriously, and you just need to look at the numbers that gaming is where it’s going.
But why has the fashion industry got the gaming?
Upon first glance, it looks like the fashion industry is simply moving with times. According to Statista, there will be over 2.7 games around the world by 2021, and the global games market is expected to be worth a massive $152.1 billion. And it’s important to note that 63 per cent of all current gamers are aged between 18-30.
“Everyone knows that Gen Z is going to be the driving force in fashion spending,” said foresight editor Kathryn Bishop, as quoted by The Face. The prediction is backed up by a PMX Agency study signposting that 45 per cent of the fashion goods market will be made of Gen Z-ers by the end of 2025.
At the same time, it’s important to note that fashion brands aren’t just following the money. Actually, gaming and fashion have some similarities that make them a natural pairing. “Both are fast-moving in terms of things that are coming in – new products, new games, new players, new designers, and creative directors,” says Bishop.
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