Tis the season to be merry! Except when you are on the commute… New research from King, makers of hit mobile game franchise, Candy Crush, reveals that as the holiday’s approach and the Christmas decorations go up, the daily commute gets busier and our stress levels increase.
According to new research, mobile gaming is one of the nation’s most popular preferences of commuting entertainment with 37 per cent playing, second only to people listening to music or podcasts (51 per cent).
While 87 per cent of us are stressed by the daily commute, the research shows that three-quarters of Brits feel more stressed during the holiday season. Over half (56 per cent) of UK adult commuters who play mobile games on their journey, do so to relax and unwind, making gaming on the commute an enjoyable solution for many to escape the hectic holiday season rush!
46 per cent of Brits say the commute represents the only much needed “me time” they get in the day. During the festive period, this can be rudely interrupted by masses of rustling shopping bags and you find yourself squashed against fellow passengers and their bulky winter coats. Your mobile phone can be just what you need to provide you with your daily sweet escape.
Psychologist Donna Dawson said:
“The stress of the daily commute, made worse by seasonal shoppers, is something that we can neither physically avoid nor change, and so the best remedy is some form of mental distraction. A good example of this is ‘mobile gaming’, which offers the perfect opportunity to distract, relax and de-stress ourselves. It not only puts us more in control of what is happening to us, but it also enables us to capture a few moments of the working day for ourselves.”
The research also reveals that almost three-quarters of commuters get frustrated when they have no internet connection, but Candy Crush Saga is a mobile game that doesn’t require an internet connection to play – so it is no wonder the underground is flooded with fans! A massive 72 per cent of Brits say they spot Candy Crush Saga being played on their journey to work.
Marcus Lewold, Head of the Candy Crush franchise at King, said:
“It’s great to see so many people turning to mobile gaming as a way of blocking out the stress and chaos that comes with commuting – particularly during the festive period. Candy Crush Saga continues to be the go-to game for millions of people. It’s designed for sweet snackable gameplay, providing that perfect escape from the festive mayhem by bringing bite-sized moments of fun to commuters across the UK every day on their mobiles.”
For your sweet escape this Christmas, download Candy Crush Saga here: https://king.com/game/candycrush
For more information, please visit: Candycrushsaga.com
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