Google launches its highly anticipated streaming platform Google Stadia for video games, taking the lead in cloud gaming and breaking the boundaries of the traditional offering for video games.
Here is what Patrick Soulliere, Esports / Gaming Global Marketing Manager at Micron thinks about the Google Stadia and what it means for gamers and the future of the streaming market?
Please find Patrick’s thoughts below:
“The deployment of Google Stadia is very good news for all video game enthusiasts as they will be able to benefit from unlimited mobility and no longer rely on a single platform to enjoy their favorite games. As an internet giant at the forefront of innovation, Google strikes hard with this new offer and it is natural to expect that it is complete gamble for the UK and internationally.
As the world moves further towards on demand content, having on demand video games is a logical progression for the gaming industry. That’s not to say there’s zero impact, if users have a limited entertainment budget they’ll have decide which streaming services to keep and which to forego altogether. As the streaming content offerings grow, companies like Netflix will have to continue to evolve and find ways to offer more value to their users, which is good for everyone.
The biggest challenge I see in terms of declining market share is to the physical media gaming portion of the industry, which has already been struggling to adapt and switch to downloadable games. Brick and mortar gaming stores, such as GameStop, will have to further innovate and provide competitive offerings and prices to stay relevant in this era of streaming content. That’s where the real competitive threat lies, and I would think they have the most to lose from this type of an announcement by Google.”