Hide Away Your Consoles and Bring Out Your Smartphones: The World of Gaming Has Officially Gone Mobile
If you ask anyone affiliated with the gaming industry what they foresee as the biggest market in gaming in the near future, their prediction will probably be almost unanimously “mobile gaming”. Playing games on your smartphone or tablet has been a thing for a while now, but with the increasing dominance of mobile devices all around us, the trend of gaming on the go seems to be only going forward. Will mobile gaming dominate the market? If the numbers are correct, the answer is an astounding yes.
How Mobile Gaming Is Dominating the Market
Recent research from Newzoo suggests that in 2018, mobile gaming will grow bigger than console gaming, claiming 32% of the roughly $109 billion market, while console gaming will rise to 31%. This trend will continue to grow; smartphones will account for 40% of the market by 2020, against 28% for consoles. The same research concluded that the mobile gaming market will reach almost $65 billion separately from other sectors – which is quite a lot. Very tellingly, the iOS App Store made 75% of its total revenue thanks to mobile gaming, while smartphone users dedicate 43% of the time they spend on mobile apps to gaming.
Things could not look rosier for the mobile gaming market, which has established itself as a quality factor, too. When assessing online websites and online gaming sites, in particular, users tend to value the quality of their mobile versions. BonusCode.ca, which reviews online casinos for Canadians against a variety of factors such as casino game diversity – including slots, poker, and roulette – as well as perks such as free spins, welcome bonuses, and deposits, has a separate section for reviewing the quality of mobile gaming on the online casinos it examines. Consumers are boosting the mobile gaming market and they demand more from providers, which reviewers have to take into account when providing expert advice on games and platforms.
The Race for Monetisation
The underlying reasons for the apparent rise of mobile gaming are diverse, but they ultimately boil down to our modern lifestyle; it is hectic, random, and increasingly mobile. This is just like we want our gaming experience to be; fast-paced, possible at any time and from any place, and moving around with us. Our smartphones tick all of those boxes. The reign of mobile gaming also means that brands and providers race to profit from their potential for monetisation. While mobile action game Honor of Kings needed 179 to reach $100 million in revenue on iOS and Knives Out needed 173, global phenomenon Fortnite needed just 90 days and Clash Royale even less, requiring just 51 days to reach the $100 million mark.
You will find more infographics at Statista
There is a lot of money to be made in mobile gaming, and platforms are increasingly competitive. Recently, the latest version of Fortnite was released exclusively on iOS mobile devices, although it enables cross-platform play with PCs and consoles. PlayerUnknown’s Battlegrounds, another immensely popular mobile action game, was released on iOS and Android at the same time. This means that Apple has put its foot squarely in the door, leading the race in the mobile gaming market – and the huge profits to be made.
What will the future hold for gaming providers and players? If the success and hype surrounding Fortnite is an indication, then a predominantly mobile gaming world!